Never back each way (EW) in the 1st goalscorer market with Paddy Power. And I mean never. For the uninitiated EW is explained here ( https://en.wikipedia.org/wiki/Each-way ) but it is essentially two bets; half your stake on your selection scoring the first goal and the other half on them scoring one of the first “x” goals as laid out by the bookmaker in the place terms. For GAA Paddy Power make this “x” to be the first three goals. Below is a screenshot of the goalscorer market for Tyrone v Donegal in the Ulster semi-final (2019) with the place terms highlighted.
Why not bet EW? Because the answer is there on the screenshot … instead of putting €1EW on a player put €1 on the same player in the 1st goalscorer market and the other €1 on the Anytime market. Why? Let us use Peter Harte as an example.
Harte is 7/1 to score the first goal. If you put €1EW on Harte to score first, and he does so, you get €10.75 back (calculations below). If his first goal is the 2nd or 3rd goal in the match you get €2.75 back. If his first goal is the 4th goal or later (or indeed he doesn’t score) you get nothing
So:
1st goal – +€8.75
2nd/3rd goal – +€0.75
4th goal onwards, or no goal – -€2.00
Now instead of backing Harte €1EW lets split our stake to be €1WIN and €1 ANYTIME. The returns for same are
1st goal – +€9.50
2nd/3rd goal – +€1.50
4th goal onwards +€1.50
No goal – -€2.00
On every permutation the ANYTIME return is better than the EW return because the place terms (for the EW portion) are just so poor. And on top of that you get paid for the 4th goal onwards in the ANYTIME market. This holds true for every player.
Never back EW in the 1st goalscorer market with Paddy Power. And I mean never
Calculations
EW market
€1 WIN @ 7/1 = (€1 *7 + original stake back) which = €7 + €1
€1 PLACE = ((7/4) *1) + original stake back) which = €1.75 +€1
ANYTIME market
€1 WIN @ 7/1 = (€1 *7 + original stake back) which = €7 + €1
€1 ANYTIME = ((5/2) *1) + original stake back) which = €2.50 +€1
dontfoul 
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